Meet Echo AI
The sales assistant inside Relay. Echo drafts replies and suggests next steps for your team, and it's being built to learn from real outcomes over time.
What Echo Does Today
Built into Relay and available to pilot partners. Echo suggests; a person decides what gets sent.
Ask Echo Anything
A chat assistant on every CRM page for follow-up ideas, thinking through a deal, or how to use Relay.
BuiltReply Drafts
“Draft with Echo” writes the next reply from the conversation, in your company’s tone. Your rep edits and sends it.
BuiltNext-Step Suggestions
Each contact in your pipeline gets a short suggestion for what to do or say next, based on their stage and notes.
BuiltWebsite Lead Replies
Optionally, Echo sends the first reply to new website leads so nobody waits. It’s off unless an admin turns it on.
BuiltYour Business, Your Rules
Admins tell Echo what you sell, your hours and policies, the tone to use, and what it must never say or promise.
BuiltOutcome Tracking
Deals are marked won or lost with value and reason, and each Echo suggestion is linked to whether it was sent, edited, and what happened next.
BuiltHow Echo Works, and How It Will Learn
Echo runs on gpt-oss-120b, an open-weight language model, on GPU servers we run ourselves rather than through a third-party AI API. It is not fine-tuned on customer data today: it works from your company settings and the conversation in front of it.
The learning loop we’re building, step by step:
- Built: every suggestion is recorded with the model and prompt version that produced it
- Built: suggestions are linked to whether they were sent or edited, and to the deal’s outcome
- Planned: compare which response strategies work in which situations, accounting for how interested each customer already was
- Planned: change recommendations only after a strategy holds up on new leads, with every change versioned
- Planned: fine-tune a smaller open-weight model only if testing shows it beats better context, and only on conversations customers have agreed to
What's Coming Next
Ideas we’re working toward. Nothing here is available yet.
Deal Likelihood
Estimates of how likely a deal is to close, shown only once they’ve been checked against real outcomes.
In DevelopmentRevenue Forecasting
Forecasts built from your own pipeline history, with the range of uncertainty shown alongside.
In DevelopmentFollow-Up Timing
Suggestions for when to reach out, once there’s enough outcome data to test whether timing actually matters.
PlannedDocument Intelligence
Pull key details from contracts, proposals, and sales documents.
PlannedSentiment Analysis
Gauge how engaged a customer is from the conversation.
PlannedVoice Interaction
Talk to Echo hands-free.
PlannedWant to Try Echo on Your Own Leads?
We’re onboarding a small number of pilot partners to use Relay and help evaluate Echo on real, consented conversations.
Neural