NeuralAn AI sales assistant built to learn from conversations and outcomes
Relay is a CRM with Echo AI built in. Echo drafts replies and suggests next steps for every lead, your team approves what gets sent, and every result is recorded so we can learn what actually works.
Your salespeople stay in control: Echo suggests, people decide.
Illustration of the workflow. The conversations and numbers are examples, not customer data or results.
From first inquiry to recorded outcome
Every step below is in the product now. Echo suggests; a salesperson approves what goes out.
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1
Capture the lead
Your website form drops each inquiry into the pipeline, opens a conversation in Messages, and notifies your team.
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2
Understand the need
Echo reads the conversation alongside what you’ve told it about your business: what you sell, your hours, your rules.
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3
Recommend a response
Echo suggests the next step for each contact and drafts a reply in your tone, without inventing prices or availability.
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4
A person approves
Your rep edits and sends. Automatic first replies to website leads are off unless you turn them on.
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5
Record the outcome
Deals are marked won or lost with value and reason, and each Echo suggestion is linked to what happened next.
The learning loop
The goal is an assistant whose recommendations improve based on verified results, not guesses. Here is how we plan to get there, and what we will measure along the way.
Track strategies in context
Record which kind of response was used (a direct price answer, a comparison, a follow-up later) and the situation it was used in.
Compare against real outcomes
Measure appointments, attendance, sales, and opt-outs, and account for how interested a customer already was, so a strategy isn’t credited for an easy lead.
Change only after evaluation
Recommendations update only after a strategy holds up on new leads. Every change is versioned and reviewable, so nothing shifts silently.
Fine-tune only if evidence says so
Echo runs on an open-weight model on our own GPU servers. We’ll customize the model itself only if testing shows it beats better context and a better decision policy.
We don’t claim Echo outperforms salespeople today. Pilot partners help us find out where it helps, where it doesn’t, and by how much.
Also in Relay today
Help shape Echo as a pilot partner
We’re looking for a small number of dealerships and sales teams to use Relay and help evaluate Echo on real conversations, with customer consent and a written data-handling agreement. Tell us which CRM you use and roughly how many leads you get a month.
Prefer a walkthrough first? Request a demo.